Reds Broadcast in Jeopardy

Here we go again.

Rick Redding, a local media critic and journalist has reveled that the Louisville affiliate for Reds broadcasts will be pulling the plug on their sports-talk format.  A move that could leave the Louisville market without any radio broadcast of Reds games.

A dispute has developed between 93.9 The Ticket (Reds affiliate) and 790 WKRD, the latter of which is operated by the University of Louisville Clear Channel.  Each station has poached talent and has taken pot shots at each other for one reason or another.

For the purposes of full disclosure, I am a University of Louisville fan, but the programming on WKRD has been controlled and manipulated by the University, almost to the point of censorship, which totally disgusts me.

I have posted on this blog before about the difficulties of finding a reliable affiliate that had a clear signal around town for me and others to enjoy the Reds down here in Louisville, but this is getting a bit out of hand.  Of course, if I had the money (any donations?) I would have bought a 50,000 watt station and broadcast Reds games and other national programming (Fox Sports has gotten the shaft here locally as well) since I like it much more than most radio shows around the area.

I guess I will have to make another call to Joe Zerhusen, the Reds affiliate coordinator, to make sure that fans in Louisville can hear Marty, Jeff, and Thom next season.  Joel was very helpful the last time around and I have no reason think that he won’t work his hardest to make sure fans are satisfied.

EDIT: Clear Channel operates the station, not the University of Louisville.  Sorry for the error.


3 Responses

  1. I thought you ought to know that WKRD is owned by Clear Channel and, while I’m sure the University has some say so over the content because Clear Channel moved UofL sports off of WHAS (the 50,000 flamethrower) to the smaller 790 frequency.

    Therefore, to say that the University operates the station is incorrect.

  2. This pissed me off so much last year. 93.9 only broadcasted a few games and 790 prefers the damn Bats. When I have a good radio at my house I can get 700 WLW but its real patchy. I ended up getting and listening thru my computer.

    I can’t understand why the Bats would get the broader coverage than the Reds. Put the Reds back on 790 and put the Bats on 93.9. Although I do think Jim Klesch is the best game caller in the business, MLB included.

    If you have that contact info for who to bitch at, I would love to join your crusade.

  3. Personally, I enjoy the Bats games on KRD. It is the
    hometown team & should have the top spot. When
    the Redbirds came to town WAVG tried to do both the
    Reds & Redbirds games & that didn’t work out very
    well. The most likely place to move the Reds would
    be 1450 [WAVG] which is 93.9’s sister station, but you
    run into the problems after sunset of losing the game
    into another 5-6 stations near 1450. Another possibility would be WGTK 970. They did pick up Trinity’s games & for 23 of the Bats first 24 seasons that was their home on the radio. With the economy
    like it is, maybe the idea of blocking up about 650 hours of air time for 6 months would sound good to
    them. I do know one thing, the Bats aren’t going anywhere for a while. They signed a 5 year agreement
    with KRD that takes them thru the 2011 season.

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