WKRD and the Reds on Radio

For those of you not aware of the situation here in Louisville, the Reds radio affiliate WKRD 790-AM/101.7 FM has been a sore point of contention starting last year when the station became the primary radio affiliate for the Triple-A Louisville Bats leaving Reds fans out in the cold.

WKRD 790 AM, a much stronger station, broadcasted Reds games since at least 2004 but was switched to their sister station at the beginning of the 2006 season. When the games were moved to 101.7 FM, a station broadcast out of Shelbyville, KY, 45 miles from Louisville, Reds fans began to contact the program director Jim Fenn with no response.

So, in the last few weeks, we decided to take our complaints to the Reds directly hoping they would apply pressure to the local affiliate to either boost the signal or switch stations.

Here is the text of that letter:

“I am writing as a fan of the Cincinnati Reds and Louisville resident to relay to you a problem with the local radio broadcast of Cincinnati Reds baseball games. After repeated failed attempts to contact the program director Jim Fenn at 790-AM WKRD/101.7-FM, I bring my appeal to you in an attempt to resolve a problem we have been having in Louisville over the past year.

After the 2006 season, WKRD moved the Reds on Radio broadcast to an inferior station (101.7 FM) that does not reach a majority of the fans in the Louisville area. The coverage area of this affiliate is inadequate since the broadcasting location is located in Shelbyville, Kentucky, 45 miles outside of Louisville. At night, when a majority of Reds games are played, the station drops out and Reds fans in the area do not receive a satisfactory signal. Personally I have tried three different radios with minimal success.

To resolve the problem I would appreciate if you would speak with Mr. Fenn to find an amicable solution to the problem by either boosting the signal from 101.7 FM or to move the broadcast to a stronger radio station so that that Reds fans in Louisville can enjoy the ballgame via the radio.”

One of those letters was sent to Joe Zerhusen, the Reds PA announcer for Great American Ballpark and broadcast affiliate manager. Joe has since called us to inform us that they are “well aware of the situation in Louisville” (we assume recieveing a lot of complaints?) and are “working hard” to solve the situation. We certainly appreciate him calling us directly and letting us know that everything is being done to get things changed for Reds fans in Louisville.

What happens from here remains to be seen, but we are confident that Joe will make things right so that the listeners in Louisville can have our radio broadcast come in loud and clear.


6 Responses

  1. Good job, 101.7 sucks ass

  2. I was not aware with the situation in Louisville. Although on a smaller scale, it seems similar to St. Louis Cardinals fans experience following the 2005 season when ownership decided to end their 50+year affiliation with KMOX (a 50,000 watt AM radio station).

  3. I was driving up I-65 earlier this evening to the Louisville Bats home opener and I was getting a better signal from 700 WLW out of Cincinnati than I was from 101.7 which is supposedly the Louisville station. It’s sad.

  4. I have been bitching about this for the past year. We also need to get Insight to pick up FSN HD, which they dropped last year.

  5. Those bastards at Insight have been giving my excuse after excuse why we aren’t getting the reds in HD when they advertise we should be.

  6. […] Brings New Problem Posted on May 21, 2008 by xjjeep90 When we wrote earlier about the problems we were having with our local Reds on Radio affiliate being a very weak station and we were happy to hear that a […]

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